A global network of professionals who deliver meaningful results through a deep understanding of the issues and operations of the public sector. Winning this battle for an everevolving consumer requires deep, holistic insight. That said, most mature brands derive over 85 percent of. This global survey asks 18430 consumers about their most recent online shopping. The truth about online consumers 2017 global online. Everything about the customer is changing motivations, connections, expectations, time and purchasing power. This international network of industryfocused professionals means that our clients throughout the world have access to global industry insights, leading practices. This years survey, fielded in may 2019, received responses from over 7500 u. Kpmgs recent global survey asked 18,430 consumers in 51 countries. Kpmg internationals latest reports contents 10orm giants such as alibaba are dominating retailplatf 2019 kpmg international cooperative kpmg international. The powerful influence of millennials and gen y on global consumption, combined with a. About the consumer survey kpmg global automotive thought leadership 4 6 8 18 42 48 49 contents kpmgs global automotive executive survey 2016 3 2016 kpmg nternational cooperative kpmg nternational. Kpmg has published its 2017 global online consumer report.
Worldwide network of professional audit, tax, and advisory service firms kpmg recently published its 2017 global online consumer report the truth about online. To read or download the full 2017 global online consumer report by kpmg. Building, reforming and transforming worldclass biotechnology, pharmaceutical and medical device corporations to meet the demands of patients. This study provides insights and data that can help our clients analyze and forecast the behaviors and preferences of online consumers by geography, generation millennials, generation x or baby boomers, andor product category. Kpmg 2017 global online consumer report germany fintech. Kpmg nternational provides no client services and is a swiss entity with which the independent member ffrms of the kpmg network are afffliated. Kpmg international cooperative kpmg international, a swiss entity. This global survey asks 18430 consumers about their most recent online shopping experiences. Kpmg has published its 2017 global online consumer report, ominously titled the truth about online consumers. The global survey of more than 2,000 consumers and 1,800 chief information security officers cisos identified a mismatch between the. Customer first insights download kpmg global kpmg international. The truth about online consumers kpmg global kpmg international. The key to an individualized, personal customer experience.
Download the report here retailers need to be more aware and responsive than ever to when and where their potential customers are making decisions throughout their always on shopping journey. How this years biggest trends are impacting the industry. Kpmg international provides no client services and is a swiss entity with. Download the full version of deloittes 2017 global report and learn how the network is making an impact that mattersfor clients, for our people, and for societyas we pursue our aspiration to become the undisputed leader in professional services. Kpmg 2017 global online consumer report holland fintech. The optimal time is usually long before you think its the optimal time. The 2017 global online consumer report revealed that. Kpmg has conducted this global study for more than 10 years. Infographic of the truth about online consumers report. Kpmgs recent global survey asked 18,430 consumers in 51 countries about their most recent online shopping experiences. The data in this report was compiled through two webbased surveys of u. The report delves into modern consumer demands, online purchasing behaviours, and consumer attitudes and motivations. Every year kpmg studies consumer behavior worldwide and releases the results in an annual report. Retailers need to be more aware and responsive than ever to when and where their potential customers are making decisions throughout their always on shopping journey.
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